Basic Social Networking Terminology

I spent the last three days at the annual summit of the Society of International Business Fellows (SIBF). SIBF is an organization of about 500 international business executives and owners that share international and domestic business ideas and assist each other around the globe. SIBF has been quite helpful in our efforts to build our business internationally and find suppliers abroad.

A focus of this year's summit was social networking. While these are brilliant business people, especially internationally, Thomas Nelson is ahead of the SIBF members for the most part when it comes to social media and networking. (That unintentionally landed me on SIBF's Social Networking Committee.)

The social media terminology below was shared with the SIBF members this weekend. Even though I believe most of us know these social networking terms, I thought I would share them with you.

Blog - a journal on the Web. Weblogs can be used to improve communication and culture in an organization while enhancing marketing, branding and public relations efforts. Weblogs cover as many different topics, and express as many opinions, as there are people writing them. Some blogs are highly influential and have enormous readership, while others are mainly intended for a close circle of family and friends. A blog entry usually consists of a title, headline, body, post date, comments, tags, and more.

LinkedIn - the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts (i.e. SIBF Group) and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

RSS (Rich Site Summary) - a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. Users save time by not needing to visit each site individually.

SEO (Search Engine Optimization) - the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach.

ShareThis - a program found on a blog which simplifies and accelerates the online world by making sharing content as instantaneous and customizable as possible.

Technorati - an Internet search engine for searching blogs. Technorati looks at tags that authors have placed on their websites. These tags help categorize search results, with recent results coming first.

Twitter - Social networking and microblogging service utilizing instant messaging, SMS or a web interface. Twitter enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Twitter is used by organizations and individuals to quickly and effectively communicate news and information.

Wiki - a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wikis have become an effective and popular means for organizations to collaboratively increase communication efforts amongst its associates and members.

Facebook - a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better. (From wikipedia)

What other basic social networking terminology should be added to the list above?

Bowker Pub Track 2008 Book Research

Bowker’s Pub Track presented interesting facts from their 2008 Demographics & Book Buying Behaviors survey at ECPA’s Executive Leadership Summit. Here are some quick facts.

Who reads books?

• Only 45% of Americans over 13 years-old read books
• 32% of book readers are over 55 years-old
• The average book reader is 44

Which and how much media do Americans consume each week?

• 15 hours on-line
• 13 hours watching TV
• 6 hours listening to music
• 5 hours reading books
• 5 hours reading newspapers and magazines
• 4 hours watching DVDs

Note to self: Americans spend 3x more time each week on-line being informed, educated and entertained than reading books. Need to devise a digital strategy for our content quick! Drop the idea of buying ABC from Disney; consumers spend more time on-line than watching TV.

How do consumers initially learn about a book?

• 37% In-store displays and placement
• 12% Friend or family recommendation
• 6% Online book review
• 6% Direct Mail or Catalog
• 6% Online ads

Observation: Online ads and online book reviews now create as much awareness as viral marketing from friends and family. An on-line marketing strategy is critical. Also, according to Bowker, the impact of all print, TV and radio combined accounted for less than 5% of consumers' book awareness. - Tough news for established, traditional media.

Just a few other interesting Bowker facts:

1. Consumers are going to online book reviews two times more often than print reviews.


2. 19% of all books purchased the consumer became aware or viewed the product online before purchasing.


3. 60% of all Christians under 30 have a Facebook account.


4. The largest adopters of the Kindle are over 55 years-old.


5. Bowker’s data has now drawn a correlation that audio and e-books are cannibalizing sales of hardcover books.

Think this stuff is interesting? Wait till you read what Wildfire Marketing has figured out when authors have dynamic web sites. Talk about an impact on book sales! Stay tuned. That’s the next blog.