Showing posts with label book publishers. Show all posts
Showing posts with label book publishers. Show all posts

Wednesday, August 19, 2009

Google Publishing Lawsuits Miss Key Point

It is interesting to watch the opposition authors and their agents are having to the Google settlement. There are lawsuits and threats of lawsuits despite this being a much vetted agreement by several leading industry groups representing nearly all interests.
Most don’t understand it, as they have not read the agreement’s hundreds of pages and then they still may not understand it. Frankly, many of us publishers in the industry don’t get it 100% either. We are all a bit ignorant and perhaps even a little scared at least with one aspect of Google, as I indicated in an earlier post.

Regardless of the ignorance, there seems to be one major point that all of these folks talking lawsuits seem to forget….books are becoming less relevant and content on the Internet is becoming more relevant every single day.

You would have to be wacko crazy to not want your books present on Google today. Tim O'Reilly said, “The enemy of authors isn't piracy, it's obscurity.” Google is one of the best ways for authors and their important messages to avoid obscurity and have an impact.

Oh…and authors will sell far more books with a presence on Google, which is what this is really all about any way…$$$$$.

The bottom line is that less people want their content in books. The model is changing and the old guard hates it; this is NOT what they signed up for. Most of them will not be the content creators, representatives, producers and distributors of the future.

What say you?

Sunday, July 26, 2009

Great Hosts We Will Be

Thomas Nelson is starting a learning experience which will result in a paradigm shift. We had Jon Dale in this week beginning his year-long engagement with our publishing groups. While we learned a lot from Jon, there was one resounding message Jon communicated:

We have to shift from not just being great content providers but great hosts too.


What does that mean? It means we still have to publish great content, but that’s not enough. To thrive in the future, we have to host online communities where our content’s raving fans can congregate to share their passion for our products, and our competitors’ products too.

It’s a brave new world.