In 2001, the Codex Group surveyed nearly 21,000 book shoppers. The objective was to understand author web site effectiveness among book buyers. Attached is the ECPA handout made available by Wildfire Marketing.
Some of the findings:
- Visiting the author’s web site is the #1 way book readers get to know their favorite authors.
- Fans will almost always visit the author’s web site, before a publisher’s site with a web page on the book.
- Book shoppers who visited an author’s web site bought 38% more books from a wide range of retailers than those shoppers that did not visit an author’s web site.
These are the three essential elements for an effective author web site, according to Wildfire Marketing:
- Offer Free Value – A solid sample of how the books can improve the reader’s life.
- Create a Reader Community – Utilize tools such as blogs, forums and e-newsletters.
- Capture Contact Information – Allows authors to stay in touch with their readers and proactively build relationships.
In addition, there are specific factors that must be considered for fiction and non-fiction book web sites. Download the ECPA handout for specifics.
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