The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar - October 23, 2009)
As I posted earlier, we will have 3 billion consumers connected through smart phones, computers and web-enabled TV in 2010. This creates an unprecedented opportunity in history for people to quickly and inexpensively communicate. If you doubt this will happen, consider the numbers of bloggers today:
- Over 100,000,000 blogs
- 85% of 18-35 year-olds are active posters, commentators and uploaders
The critics will cite the Despair.com wall poster:
BLOGGING: Never before have so many people with so little to say said so much to so few. 
This blog may indeed fit that description. But still, never before has it been so easy for so many to say what’s on their mind and quickly send it around the world. We can’t ignore the power of the people, because they will be heard more than ever before; no way around it. It’s now a two-way relationship; not just publishers pushing out content.
The opportunity is to harness that powerful network. My next blog will discuss how we as content producers can harness that network.
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